Ather Rizta : A Detailed Look at the New Costs and Features

Ather Rizta : If you are thinking of buying a new electric scooter at the beginning of the year 2024, then you have to decide quickly. Because this popular electric scooter, which gives a strong range of 160 km, will become expensive from January 1.

The rising prices will have a direct impact on your pocket, and this opportunity may slip out of your hands. So if you want to enjoy smart technology along with savings, then this is the right time to buy it before the new price comes into effect.

Let us know how much the price is going to increase and what is the reason behind it.

Ather Rizta prices are going to increase

If you are thinking of buying Ather’s family-focused electric scooter Rizta, then decide soon. From January 1, 2024, its prices are going to increase by Rs 4,000 to Rs 6,000. This change will be applicable to all three variants of Rizta.

Currently, the starting price of its base model is Rs 1.10 lakh (ex-showroom). Ather has taken this step to maintain its premium positioning.

Rizta variants and their prices

The Ather Rizta comes in three variants:

The S variant is priced at Rs 1.10 lakh (ex-showroom).

The Z 2.9kWh variant is priced at Rs 1.27 lakh (ex-showroom).

The Z 3.7kWh variant is priced at Rs 1.46 lakh (ex-showroom).

Apart from these, a Pro Pack is also available for each variant, which unlocks all the features of the scooter. This pack is priced at Rs 13,000 for the S model, Rs 15,000 for the Z 2.9kWh, and Rs 20,000 for the Z 3.7kWh.

Rizta comes with new features

The Ather Rizta has been introduced as a practical alternative to their sporty 450 models. It retains the battery and motor from the previous models.

But it adds advanced features like “Magic Twist” regenerative braking, which is taken from Ather’s flagship 450 Apex model.

Ather’s distinct identity in the premium market

After the price hike, the Rizta will differentiate itself from budget electric scooters from brands like Bajaj, TVS, and Hero.

Ather has always positioned its products for the premium market, allowing it to maintain its special identity in the Indian electric two-wheeler market.

This strategy makes Ather different from other companies.